Define objectives
- Clarify “The Big WHY”
- SWOT — strengths, weaknesses, opportunities, threats
- Define the business outcome
Concierge consulting for brokerages, teams, lenders and title companies combining decades of industry relationships with data, technology and skills development to maximize profitability.
We provide clients with technical and professional advice based on extensive knowledge, long-standing relationships and years of experience in the real estate industry. Our strategy integrates technology and education with proven business practices.
Every engagement follows the same rigor: define what matters, ground it in data, align it with your goals, then implement and measure. It is how we turn market intelligence into confident, actionable strategy.
CREMS leverages industry experience, data and relationships to help real estate organizations focus on the activities that increase lead generation, lead conversion and operational excellence.
Market share, agent performance and operational metrics — analyzed and interpreted with an insider’s understanding of brokerage economics, so leadership knows exactly where the next move begins.
Proven development materials and methods for brokerage agents, and innovative strategies that help teams run more efficiently and cost-effectively — always with a focus on return on investment.
Guidance for mortgage, title and settlement leaders, and consulting that helps ancillary providers articulate the value-added services they bring to the real estate transaction.
Proprietary platformCREMS iQ is the intelligence behind our consulting. We don’t just supply market data — we consult with it, turning agent performance, market conditions and team trends into expert-designed success plans.






























National Association of Realtors® — Consultant to N.A.R., E-Pro Certification.
California Association of Realtors® — Keynote speaker and moderator for statewide initiatives; partnered to create and implement the Short Sale Certification Program; featured in C.A.R. Magazine across multiple years.
35+ years as an agent and industry consultant across real estate and mortgage. A liaison to premier agents, brokers and production leaders, known industry-wide as an expert on market trends and transitions. Featured agent in Gary Keller’s “The Millionaire Real Estate Investor.”
Over 25 years in real estate. Leads national business development across brokerage brands, mortgage and title companies, partnering with national clients on analytics that drive market share and revenue growth — and turning vision into action.
Business psychologist (Psy.D.) and Professor of Psychology at Pepperdine, with three degrees in education. A nationally recognized consultant and thought leader who brings business-building psychology to leaders in real estate, mortgage and title.
30+ years as a mortgage executive with deep expertise in non-agency and specialty lending. Has built and scaled products across retail, wholesale and correspondent channels. Executive MBA, Kellogg School of Management, Northwestern University.
30+ years of title and escrow leadership across six Southern California counties. Most recently Vice President and San Diego County Manager at First American Title, leading 80+ professionals and 25,000+ annual closings. B.A., Biola University.
Engineer with 40+ years in broadcasting, internet systems, database development and large-data analytics. Leads the CREMS technology teams building client systems on Azure, Anthropic’s Claude and other industry-standard platforms.
CREMS has a team of development personnel with a broad range of experience, available to add any tech solution, large or small. We maintain a development center web portal, CREMS-LABS.com, to continue evolving our reach for new data feeds and to respond to our clients’ custom reports and extracts. Contact us if you are seeking analytics for your general area.
Whether you lead a brokerage, a lending team or a title operation, a short note is all it takes to start. We typically respond within one business day.